EXECUTIVE APPROACH

My career is built on delivering measurable scale for global leaders. At Hearst Media, I dedicated four years to SaaS marketing, where my digital campaigns across Paid Search, Social, and Email accounted for over 20% of the total growth, helping the brand reach 300,000 digital subscribers in under three years.

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I have continued this trajectory by delivering a 12% increase in ROAS for Microsoft’s global e-commerce campaigns within a single year by optimizing Search, PLA, and PMAX strategies. Most recently, I successfully drove a 13% increase in MQL volume for Kaiser Permanente by maximizing the efficiency of the Google and Bing suites.

I have transformed fragmented marketing operations into unified, high-performance engines. At Dentsu, I spearheaded a major global restructuring, successfully centralizing account management for five different countries, moving management from local teams to a single, high-efficiency centralized model under my leadership.

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For Kaiser Permanente, I architected a total pivot of the Consumer Marketing LOBs, transitioning from a product-centric approach to a audience-centric model. This large-scale project involved launching over 2,700 new campaigns across eight regions, covering every stage of the funnel to ensure a seamless, data-driven user journey.

My career has been defined by the ability to adapt high-level strategy to diverse business models and complex user journeys. I have successfully driven foot traffic for premier casino ventures, scaled product sales for Microsoft’s largest portfolios, and fueled SaaS-style subscription growth at Hearst. My recent work includes architecting lead-generation engines that drove enrollment growth across five B2C and two B2B lines of business for Kaiser Permanente.

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I achieve these results through a data-driven, multi-channel approach. I specialize in deploying the full Google and Bing suites, Meta, Reddit, and Shopping to capture demand at every stage of the funnel. My technical expertise extends to specialized App Download campaigns via Apple Search and Google Play, all while leveraging Salesforce to bridge the gap between initial acquisition and long-term retention.

Beyond agency leadership, I am currently scaling three brands from the ground up as a co-founder and strategic partner. I am a co-founder of VITA, a high-performance smart bracelet designed to compete with industry leaders like Whoop and Oura. As the brand’s architectural lead, I developed the brand guidelines, investor pitch decks, and the full digital ecosystem (App/Web), while spearheading all go-to-market efforts.
 

In Nashville, I am a business partner at Shot Fore Shot, a mobile golf simulator where I engineered the profitable business model for large-scale events and private nightlife. I also serve as a partner at Blackwell Media, a local production agency where I consult on product offerings and pricing strategy for clients ranging from the music industry to real estate. Across all three ventures, I own the end-to-end marketing strategy and technical development to ensure seamless operational growth.