EXECUTIVE APPROACH

My career is built on engineering scalable, measurable growth models for high-growth e-commerce and global enterprise brands. At Hearst Media, I spent four years scaling digital subscription and e-commerce strategies across more than 12 major publications nationwide, including the San Francisco Chronicle and the Houston Chronicle. By building and optimizing cross-channel campaigns across Paid Search, Social, Apple Search, and Email, my initiatives accounted for over 20% of total company growth, expanding the active subscriber base to 300,000 within three years. This subscriber scale directly generated over $16M in cumulative profit and drove a 177% increase in ROAS.

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Building on this trajectory, I drove a 12% increase in ROAS across 8 global Microsoft Surface e-commerce product lines within a single year by optimizing Paid Search, Google Shopping Ads (PLAs), and Performance Max (PMAX) structures across key international markets. Most recently, I directed a 12-person cross-functional team managing a $25M+ annual budget across 7 Kaiser Permanente lines of business. By overhauling campaign architectures and deploying custom AI workflows, I drove a 39% increase in MQL volume, a 29% boost in total conversions, and reduced CPAs by 25% while increasing conversion rates by over 125%.

My career is rooted in converting complex business objectives into audience-centric strategies and full-funnel KPI frameworks. By taking an audience-first approach, I design growth engines that build scalable brand awareness, fill the pipeline with high-intent audiences, and capture qualified leads to drive consistent conversion growth. This strategic framework easily adapts across vastly different business models—from scaling global e-commerce for Microsoft and expanding digital subscription revenue at Hearst to powering HIPAA-compliant acquisition across 7 lines of business for Kaiser Permanente.

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To maximize capital efficiency, I pair advanced Media Mix Modeling (MMM) and multi-touch attribution with direct platform activation across Google, Meta, Bing, Reddit, and Apple Search. Furthermore, I build custom Generative AI workflows that automate performance reporting, distilling complex cross-channel data into clear, actionable insights for C-suite executives and enabling real-time budget optimization, lower CPAs, and predictable revenue scale.

My career has been defined by the ability to adapt high-level strategy to diverse business models and complex user journeys. I have successfully driven foot traffic for premier casino ventures, scaled product sales for Microsoft’s largest portfolios, and fueled SaaS-style subscription growth at Hearst. My recent work includes architecting lead-generation engines that drove enrollment growth across five B2C and two B2B lines of business for Kaiser Permanente.

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I achieve these results through a data-driven, multi-channel approach. I specialize in deploying the full Google and Bing suites, Meta, Reddit, and Shopping to capture demand at every stage of the funnel. My technical expertise extends to specialized App Download campaigns via Apple Search and Google Play, all while leveraging Salesforce to bridge the gap between initial acquisition and long-term retention.

Beyond enterprise agency leadership, I serve as an Independent Advisor and Co-Founder—partnering with early-stage tech startups, real estate, construction, and automotive clients to build ground-up brand ecosystems. In my advisory work, I architect end-to-end brand positioning, full-funnel paid media campaigns across Meta and Google, and SEO-driven organic growth strategies. These initiatives consistently expand brand authority, producing an average 233% increase in follower growth while driving qualified inbound leads.

 

Complementing my client consulting, I own the technical development, revenue modeling, and go-to-market strategy across three distinct ventures. As co-founder and architectural lead for VITA, a high-performance smart bracelet competing with Whoop and Oura, I developed the brand identity, investor pitch decks, web and mobile UI/UX, and launch framework. Concurrently, as a strategic partner at Shot Fore Shot and Blackwell Media, I engineer profitable business models, service packaging, and pricing structures for mobile golf entertainment and premier media production agencies.